Flashsale
Date
Aug, 2022
Tools
Figma, Jira, Miro, Maze, Dovetail
Company
Raia Drogasil
Flashsale
Date
Aug, 2022
Tools
Figma, Jira, Miro, Maze, Dovetail
Company
Raia Drogasil
Flashsale
Date
Aug, 2022
Tools
Figma, Jira, Miro, Maze, Dovetail
Company
Raia Drogasil
Flashsale
Date
Aug, 2022
Tools
Figma, Jira, Miro, Maze, Dovetail
Company
Raia Drogasil
Flashsale
Date
Aug, 2022
Tools
Figma, Jira, Miro, Maze, Dovetail
Company
Raia Drogasil
Project Overview
Raia Drogasil is one of Brazil’s leading pharmacy and wellness retail groups, ranked among the top 10 in the country. With over 200 years of combined heritage, the company serves more than 48 million active customers each year.
Since joining the tech team as a UI/UX Designer in 2021, I’ve worked across several initiatives, and in August 2022, I took ownership of the Flash Sale MVP, leading discovery and design, and collaborating with developers on implementation.
Project Overview
Raia Drogasil is one of Brazil’s leading pharmacy and wellness retail groups, ranked among the top 10 in the country. With over 200 years of combined heritage, the company serves more than 48 million active customers each year.
Since joining the tech team as a UI/UX Designer in 2021, I’ve worked across several initiatives, and in August 2022, I took ownership of the Flash Sale MVP, leading discovery and design, and collaborating with developers on implementation.
Project Overview
Raia Drogasil is one of Brazil’s leading pharmacy and wellness retail groups, ranked among the top 10 in the country. With over 200 years of combined heritage, the company serves more than 48 million active customers each year.
Since joining the tech team as a UI/UX Designer in 2021, I’ve worked across several initiatives, and in August 2022, I took ownership of the Flash Sale MVP, leading discovery and design, and collaborating with developers on implementation.
Project Overview
Raia Drogasil is one of Brazil’s leading pharmacy and wellness retail groups, ranked among the top 10 in the country. With over 200 years of combined heritage, the company serves more than 48 million active customers each year.
Since joining the tech team as a UI/UX Designer in 2021, I’ve worked across several initiatives, and in August 2022, I took ownership of the Flash Sale MVP, leading discovery and design, and collaborating with developers on implementation.
Project Overview
Raia Drogasil is one of Brazil’s leading pharmacy and wellness retail groups, ranked among the top 10 in the country. With over 200 years of combined heritage, the company serves more than 48 million active customers each year.
Since joining the tech team as a UI/UX Designer in 2021, I’ve worked across several initiatives, and in August 2022, I took ownership of the Flash Sale MVP, leading discovery and design, and collaborating with developers on implementation.
Project timeline
Main Takeaways
• Planned the e-commerce's capacity to handle this demand in collab with the commercial and dev team;
• Aligned the company and commercial team expectations for the MVP (Minimum Viable Product) with continuos sync meetings;
• Conducted touchpoints with customers, testing potential solutions through moderated qualitative sessions to refine usability and clarity;
• Delivered the necessary workflows and handed them off to the dev team.
Main Takeaways
• Planned the e-commerce's capacity to handle this demand in collab with the commercial and dev team;
• Aligned the company and commercial team expectations for the MVP (Minimum Viable Product) with continuos sync meetings;
• Conducted touchpoints with customers, testing potential solutions through moderated qualitative sessions to refine usability and clarity;
• Delivered the necessary workflows and handed them off to the dev team.
Main Takeaways
• Planned the e-commerce's capacity to handle this demand in collab with the commercial and dev team;
• Aligned the company and commercial team expectations for the MVP (Minimum Viable Product) with continuos sync meetings;
• Conducted touchpoints with customers, testing potential solutions through moderated qualitative sessions to refine usability and clarity;
• Delivered the necessary workflows and handed them off to the dev team.
Main Takeaways
• Planned the e-commerce's capacity to handle this demand in collab with the commercial and dev team;
• Aligned the company and commercial team expectations for the MVP (Minimum Viable Product) with continuos sync meetings;
• Conducted touchpoints with customers, testing potential solutions through moderated qualitative sessions to refine usability and clarity;
• Delivered the necessary workflows and handed them off to the dev team.
Main Takeaways
• Planned the e-commerce's capacity to handle this demand in collab with the commercial and dev team;
• Aligned the company and commercial team expectations for the MVP (Minimum Viable Product) with continuos sync meetings;
• Conducted touchpoints with customers, testing potential solutions through moderated qualitative sessions to refine usability and clarity;
• Delivered the necessary workflows and handed them off to the dev team.
Research
Studies conducted during the project - Benchmarking, MVP user flow definition
Survery
One of the company's core pillars is the care and well-being of people, and this dilemma accompanied us throughout the entire feature conception process. That's why, at the beginning of the project, a survey was conducted to analyze what the brand's loyal customers understood and how they felt about the 'Flash Sale' concept.
The key to uncovering the best UX writing approach was not to mention the term “Flash Sale” upfront. Instead, we explored how customers reacted to related ideas such as promotion, limited time, and exclusive offers. Only at the end of the survey did we ask how they would naturally describe or name this type of experience.
Survery
One of the company's core pillars is the care and well-being of people, and this dilemma accompanied us throughout the entire feature conception process. That's why, at the beginning of the project, a survey was conducted to analyze what the brand's loyal customers understood and how they felt about the 'Flash Sale' concept.
The key to uncovering the best UX writing approach was not to mention the term “Flash Sale” upfront. Instead, we explored how customers reacted to related ideas such as promotion, limited time, and exclusive offers. Only at the end of the survey did we ask how they would naturally describe or name this type of experience.
Survery
One of the company's core pillars is the care and well-being of people, and this dilemma accompanied us throughout the entire feature conception process. That's why, at the beginning of the project, a survey was conducted to analyze what the brand's loyal customers understood and how they felt about the 'Flash Sale' concept.
The key to uncovering the best UX writing approach was not to mention the term “Flash Sale” upfront. Instead, we explored how customers reacted to related ideas such as promotion, limited time, and exclusive offers. Only at the end of the survey did we ask how they would naturally describe or name this type of experience.
Survery
One of the company's core pillars is the care and well-being of people, and this dilemma accompanied us throughout the entire feature conception process. That's why, at the beginning of the project, a survey was conducted to analyze what the brand's loyal customers understood and how they felt about the 'Flash Sale' concept.
The key to uncovering the best UX writing approach was not to mention the term “Flash Sale” upfront. Instead, we explored how customers reacted to related ideas such as promotion, limited time, and exclusive offers. Only at the end of the survey did we ask how they would naturally describe or name this type of experience.
Survery
One of the company's core pillars is the care and well-being of people, and this dilemma accompanied us throughout the entire feature conception process. That's why, at the beginning of the project, a survey was conducted to analyze what the brand's loyal customers understood and how they felt about the 'Flash Sale' concept.
The key to uncovering the best UX writing approach was not to mention the term “Flash Sale” upfront. Instead, we explored how customers reacted to related ideas such as promotion, limited time, and exclusive offers. Only at the end of the survey did we ask how they would naturally describe or name this type of experience.
Survey results - The terminology customers used during the survey was later reused across the feature to maintain consistency and familiarity
MVP Definition
Defined MVP flow and UI explorations
Usability Testing
The usability testing phase was carefully designed to include participants across a wide range of ages. I reached out to customers through an internal funnel and invited them to join quick, qualitative test sessions. During these sessions, I presented different layout and copy options, gathered their opinions, and later analyzed the results using the UXUM Lit Score framework.
This step was essential to understanding users’ comprehension and expectations. It helped us refine the positioning of the Flash Sale banner, and after several iterations, we confirmed that the minimum viable flow successfully met the desired usability and business goals.
Usability Testing
The usability testing phase was carefully designed to include participants across a wide range of ages. I reached out to customers through an internal funnel and invited them to join quick, qualitative test sessions. During these sessions, I presented different layout and copy options, gathered their opinions, and later analyzed the results using the UXUM Lit Score framework.
This step was essential to understanding users’ comprehension and expectations. It helped us refine the positioning of the Flash Sale banner, and after several iterations, we confirmed that the minimum viable flow successfully met the desired usability and business goals.
Usability Testing
The usability testing phase was carefully designed to include participants across a wide range of ages. I reached out to customers through an internal funnel and invited them to join quick, qualitative test sessions. During these sessions, I presented different layout and copy options, gathered their opinions, and later analyzed the results using the UXUM Lit Score framework.
This step was essential to understanding users’ comprehension and expectations. It helped us refine the positioning of the Flash Sale banner, and after several iterations, we confirmed that the minimum viable flow successfully met the desired usability and business goals.
Usability Testing
The usability testing phase was carefully designed to include participants across a wide range of ages. I reached out to customers through an internal funnel and invited them to join quick, qualitative test sessions. During these sessions, I presented different layout and copy options, gathered their opinions, and later analyzed the results using the UXUM Lit Score framework.
This step was essential to understanding users’ comprehension and expectations. It helped us refine the positioning of the Flash Sale banner, and after several iterations, we confirmed that the minimum viable flow successfully met the desired usability and business goals.
Usability Testing
The usability testing phase was carefully designed to include participants across a wide range of ages. I reached out to customers through an internal funnel and invited them to join quick, qualitative test sessions. During these sessions, I presented different layout and copy options, gathered their opinions, and later analyzed the results using the UXUM Lit Score framework.
This step was essential to understanding users’ comprehension and expectations. It helped us refine the positioning of the Flash Sale banner, and after several iterations, we confirmed that the minimum viable flow successfully met the desired usability and business goals.
Moderated usability test result and analysis
Banner x Carousel
Definitions and Result
To meet business needs, the final production version included the banner. After negotiations with other teams, we decided that a smaller banner would allow the Flash Sale offer to appear higher on the page, increasing visibility without compromising usability. Testing confirmed that users across all age groups easily understood how it worked.
The solution was then implemented across web, mobile, and app platforms, ensuring a consistent experience throughout the ecosystem.
Definitions and Result
To meet business needs, the final production version included the banner. After negotiations with other teams, we decided that a smaller banner would allow the Flash Sale offer to appear higher on the page, increasing visibility without compromising usability. Testing confirmed that users across all age groups easily understood how it worked.
The solution was then implemented across web, mobile, and app platforms, ensuring a consistent experience throughout the ecosystem.
Definitions and Result
To meet business needs, the final production version included the banner. After negotiations with other teams, we decided that a smaller banner would allow the Flash Sale offer to appear higher on the page, increasing visibility without compromising usability. Testing confirmed that users across all age groups easily understood how it worked.
The solution was then implemented across web, mobile, and app platforms, ensuring a consistent experience throughout the ecosystem.
Definitions and Result
To meet business needs, the final production version included the banner. After negotiations with other teams, we decided that a smaller banner would allow the Flash Sale offer to appear higher on the page, increasing visibility without compromising usability. Testing confirmed that users across all age groups easily understood how it worked.
The solution was then implemented across web, mobile, and app platforms, ensuring a consistent experience throughout the ecosystem.
Definitions and Result
To meet business needs, the final production version included the banner. After negotiations with other teams, we decided that a smaller banner would allow the Flash Sale offer to appear higher on the page, increasing visibility without compromising usability. Testing confirmed that users across all age groups easily understood how it worked.
The solution was then implemented across web, mobile, and app platforms, ensuring a consistent experience throughout the ecosystem.
Web solution
App & Mobile solution
Feature components
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